German sports brand Adidas has opened its first US flagship, boasting four floors of fitness apparel on Fifth Avenue, Manhattan.

Adidas flagship on fifth avenue nyc

Adidas flagship on fifth avenue nyc

The Adidas store on Fifth Avenue

The store, measuring 45,000 sq ft, marks a push by Adidas to further establish itself in North America.

Across four storeys, it is Adidas’s largest store, as well as its most experiential.

It features New York–based products and a juice bar that sells beverages from a local Williamsburg juicery.

A city concierge is available to assist visiting tourists, and there is a ‘Home Kiosk’ area, inspired by a stadium fan shop and decorated with the names of New York City’s five boroughs.

The space also makes use of in-store technology, including four customisation stations and a temporary virtual reality installation.

The launch comes after rival fitness brand Under Armour unveiled ambitions to open a shop on Fifth Avenue in 2019, in the former location of FAO Schwarz.

Fifth Avenue is one of the world’s most expensive retail locations, with rental asking prices of around $3,213 per square foot.

Adidas opened a flagship store in Soho, London earlier this year.