Faith launches vintage shoe shop-in-shop

Footwear retailer Faith is launching a vintage shoes and accessories shop-in-shop, which may lead to a roll-out of solus high street stores.

Beautiful Otherness - created by Us Designers - will make its debut in the basement of the Oxford Street store in early December. Most product will be branded Faith and will have a vintage look, but second-hand product will also be sold.

The store and product range is designed to be more fashion-focused and edgy than the standard Faith offer.

'It's time we developed the brand and offered our customers something new,' said a Faith spokeswoman.