Luxury toy retailer Wooden Tots plans two new stores in Manchester and Edinburgh.
The niche retailer, which sells toy Ferraris for£40,000 and imitation space shuttles, has one 37 sq m store in Nottingham but is moving north as it expands.
Owner Lee Jones says high labour and rental costs led him to rule out London. But Manchester and Edinburgh's high concentrations of high income families had proved ideal.
The retailer boasts television stars and footballers among its clients.
As well as the Ferraris - which have a top speed of 30mph and take eight months to build - Wooden Tots sells mini Mercedes and Lamborghinis.