Men's formalwear brand Eton has launched a store in Holborn, central London.
Earlier this year, Eton bought the 75 sq m property from its previous owner, which had stocked the Eton range and operated the shop under The Shirt Press fascia.
The outlet, at 65 Kingsway, has now converted to the Eton banner. The interior has been created using traditional Scandinavian materials, including oak, elk leather and Swedish granite from Bohus.
The first Eton store opened in Copenhagen at the beginning of last year, and the second in Wirdhs, Stockholm, last August. A New York store is also planned.