HMV launches Europe’s largest music store

Doug Putman

HMV will launch Europe’s largest music and entertainment store this morning as new owner Doug Putman vows to put “experience” at the heart of the business.

The retailer will open HMV Vault in Birmingham later today – a 25,000 sq ft space that will stock 80,000 CDs, 25,000 vinyl records and features a permanent stage area to host live acts.

HMV said the performance space was designed to “lure internationally-renowned and up-and-coming artists” to perform in Birmingham.

Liam Payne and James Arthur are already slated to perform over the store’s opening weekend.

HMV Vault will become the first bricks and mortar retailer to offer “every film available on 4K UHD”, alongside 7,000 music-related books, fashion and merchandise.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.