Maplin delivered a jump in like-for-likes of 1.4% for the Christmas period, as online sales soared 21%.
In the four weeks to December 31, gross sales rose by 6%.
The electronics specialist retailer said its “pleasing” performance in “tough current economic conditions” was a result of store improvements designed to focus on offering customers specialist products.
It also benefitted from an improvement in its multi-channel platforms, as online sales surged 21%.
Maplin managing director Dave Whittle said Maplin’s refusal to cut prices is a “reflection of the value our customers know they can find at Maplin”.
He added: “The revitalisation and re-launch of our website has been particularly well received and we anticipate continued progress in 2012.
“Our store expansion plans remain on track with 15 new stores and 15 refurbishments planned for 2012.
“In spite of these positive results, there is much still to do in the business and, like everyone else in our sector, we are operating in a tough economic climate.
“Against that backdrop we remain cautious on the outlook and will continue to run the business tightly.”
Electricals retailers have had a tough time of late, as low consumer confidence has put shoppers off buying bif ticket items. Comet is in the process of being sold for just £2 while Best Buy is to close all its UK stores this month.