Electricals group Dixons has teamed up with Rap star Tinchy Stryder to launch a collection of products such as headphones and speakers under its Goji own-brand.
The range, called Goji Tinchy Stryder: On Cloud 9, will debut in Dixons’ Currys and PC World stores next month. The hope is that it will deliver similar success to that achieved by fellow rapper Dr Dre, whose products have become bestsellers at retailers ranging from Argos and Dixons to HMV.
Goji head of marketing Alison van Veggel said: “Tinchy Stryder’s talent, knowledge and passion for music are hugely valuable to us. Ultimately, he will be pivotal in the overall creative direction of Goji’s new range of stylish design-led products.”
Stryder said: “I’ve been looking at launching my own line of headphones and gadgets for some time, and Goji has been the perfect partner. It’s really exciting for me to be adding this to my business ventures.”