Black Friday consumer tech sales sink to five-year low

Black-Friday-signs

Air fryers, heated clothes airers and electric blankets bucked the downward trend for Black Friday sales this year, according to point-of-sale data by analysts GfK.

This year’s promotional event delivered the weakest results for the technology and durables sector since 2017, with the total market down 2.1% and online sales by value falling 3.8%.

Small domestic appliance (SDA) sales were flat compared with the previous year, but consumers looking to save on energy bills helped drive a 145% year-on-year spike in air fryer sales.

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