AO chief executive and founder John Roberts told Retail Week that small consumer electricals have been the worst affected by supply chain issues in the lead up to the festive season.
The electricals retailer, which today slashed its profit expectations for the year, said the business is facing a number of challenges that mean the ordinarily lucrative Black Friday and Christmas season will be dampened.
Roberts said that Black Friday is now spread out across the whole of November, with early indicators that customers will be shopping less, while industry-wide issues such as a chip shortage have also impacted stock levels.
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