ELC gives lift to its supply chain

The Early Learning Centre has boosted its supply chain with a warehouse management system from Manhattan Associates to serve its UK businesses.

The 213-store ELC said the multiplicity of store formats meant logistical challenges.

It has shops in urban and rural areas, ranging from 645 sq ft to 7,430 sq ft (60 sq m to 690 sq m), as well as mail order and Web site arms, a wholesale division supplying Boots and Sainsbury's, and Daisy & Tom and Debenhams concessions.

'They needed to improve picking, handling and delivery,' said Manhattan Associates marcoms manager John Bird.