Many of the biggest challenges retailers face - like ensuring consistently excellent customer service and making sure that stores are as efficient as they can be - don’t always require big investment on sophisticated systems.
Find out how Kurt Salmon Associates has helped leading retailers reduce labour costs by 7.5% and improve customer service and loyalty by 20%. Read about the tools and techniques — and the results — that can be achieved by reducing the variability of performance between “the best” and the “rest” of the stores in your portfolio.
Retail is fundamentally a simple business, but it’s quite easy to make it complicated. Yet many of the biggest challenges retailers face - like ensuring consistently excellent customer service and making sure that stores are as efficient as they can be - don’t always require big investment on sophisticated systems.
Retailers can make huge improvements to their overall performance simply by ensuring that all their stores are as good as their best ones. Easily said; not always easy to do - but at a time when customers are expecting more than ever from retailers, examining processes and ensuring that your company’s stores are running as well as they can is something no retailer can afford not to do. Creating a great store experience is a real differentiator between the best retailers and the rest.
In this special supplement, in association with Kurt Salmon Associates, Retail Week examines how retailers can use their stores to best effect. We look at how to get the best out of staff, how to merchandise and design stores to maximum effect, and what head office can do to support stores.
We also look at case studies of how, by analysing shopper behaviour and understanding their customers, retailers have been able to offer better service while keeping costs down.
The store is, quite literally, a retailer’s shop window and getting the experience right first time, every time, is a holy grail that every retailer needs to aspire towards.
No retailer can ever get it right every time. But by running the business so that best practice is shared and built upon, there’s every chance that your business will move close to that ideal.
And what might seem like relatively simple changes at store level, if applied across the whole chain, can genuinely have an impact on the top and bottom line.