Store gallery: The rise of fashion rental at Liberty and Selfridges

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Luxury fashion rental platforms Hurr and My Wardrobe HQ both unveiled pop-ups in two of the most famous department stores in London.

The global online clothing market is expected to reach $1.8bn (£1.4bn) by 2023 according to Allied Market Research as environmentally conscious consumers become more aware of their carbon footprint and turn to borrowing rather than buying more stuff. 

Sustainability is much more than just a buzzword now as the fashion business comes second in the list of most polluting industries, not far behind oil,  according to the United Nations. 

That paired with the social media culture of not being seen in an outfit more than once has caused a throwaway culture and wardrobing – where consumers buy an item to wear once then return it  - to increase. 

Famous department stores Selfridges and Liberty London are leading the way in the fight to reduce the impact fashion has on the world by offering customers the chance to rent their favourite fashion pieces with the launch of pop-ups with Hurr and My wardrobe HQ respectively.

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