Luxury fashion rental platforms Hurr and My Wardrobe HQ both unveiled pop-ups in two of the most famous department stores in London.
The global online clothing market is expected to reach $1.8bn (£1.4bn) by 2023 according to Allied Market Research as environmentally conscious consumers become more aware of their carbon footprint and turn to borrowing rather than buying more stuff.
Sustainability is much more than just a buzzword now as the fashion business comes second in the list of most polluting industries, not far behind oil, according to the United Nations.
That paired with the social media culture of not being seen in an outfit more than once has caused a throwaway culture and wardrobing – where consumers buy an item to wear once then return it - to increase.
Famous department stores Selfridges and Liberty London are leading the way in the fight to reduce the impact fashion has on the world by offering customers the chance to rent their favourite fashion pieces with the launch of pop-ups with Hurr and My wardrobe HQ respectively.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.