Selfridges is partnering with smartphone manufacturer HTC to open the UK’s largest free indoor skatepark tomorrow.
The 18,500 sq ft HTC One Skatepark, which will be open for four weeks, will be located at the Old Selfridges Hotel, next to its Oxford Street store.
The skatepark, created as part of Selfridges’s skate and surf initiative Board Games, will comprise of two spaces, one which will feature interpretations of seven London street spots, such as the Southbank’s Undercroft and Shoreditch. The second is set up as a fantasy store interior, giving people the chance to skate over a lipstick, sunglasses and giant Selfridges carrier bag.
Selfridges buying director Sebastian Manes said: “The energy, authenticity and freedom of skate culture have inspired our first fashion scheme of the year – Board Games. We are very proud to be able to offer skaters the freedom to discover a completely new London skatepark as part of the concept. What better way is there to bring our Board Games vision to life?”