‘John Lewis’ non-retail ambitions rely on restoring retail success’

John Lewis Kingston reopening June 2020

One of the most striking aspects of today’s strategy update from the John Lewis Partnership was the extent to which the retailer is staking its future on what strategy director Nina Bhatia termed “non-retail”.

The group, owner of the Waitrose grocery business as well as eponymous department store chain, aims to generate 40% of profits from new areas by 2030.

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