‘John Lewis’ new slogan isn’t just marketing BS – it’s a mindset shift’

John Lewis ad still

After unveiling its new slogan, John Lewis should take heart and learn lessons from Tesco about how a new philosophy can get a business back on track, writes Luke Tugby

There was tension in the air on Tuesday evening – and not just in Downing Street as new prime minister Liz Truss banished former cabinet ministers to the backbenches.

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