John Lewis boss White sets out new strategic vision

John Lewis chair Dame Sharon White has set out her strategy

John Lewis Partnership chair Dame Sharon White has unveiled her strategy for the department store and grocery business.

The new strategy sets out the retailer’s plans to expand its digital, virtual and delivery capabilities in order to reach more customers around the UK, including through an extension of services.

The retailer will retain its ‘Never Knowingly Undersold’ price pledge for the time being, while it researches a “new value pledge”.

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