In pictures: Smartech ‘Store of The Future’ saving retail from boredom

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Smartech unveiled its flagship ‘Store of the Future’ inside Selfridges on Oxford Street last night, showcasing “ground-breaking makers, creators and start-ups” from the tech sector.

The 200 sq m store-in-a-store concept presents 80 curated products featuring some of the most cutting-edge technology and the very latest in femtech, smart art, robotics and ‘deep tech’.

Many of the products are worldwide and UK exclusives including Drink Ripples – which lets you personalise cocktails, cappuccinos and pints of beer with a picture of your face or emojis; Royole FlexPai – a bendable smartphone tablet hybrid; and Spectacles V3 – glasses produced by Snap Inc that can take up to 1,000 pictures and be downloaded instantly on to Snapchat.

Smartech chief executive Nathalie Bernce said: “We’re trying to be the destination for innovation and having the latest from the industry so handpicking [the products] is crucial for us. We spend quite a lot of time researching before we engage with the brands.”

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