More than 250,000 viewers streamed the unveiling of Fenwick’s Christmas window at its Newcastle flagship. 

Fenwick revealed its flagship Christmas window, inspired by the classic children’s book The Wind In The Willows, on Sunday evening. 

The annual unveil has been a staple in Newcastle’s retail diary for 50 years and typically attracts approximately 2,000 shoppers to Northumberland Street.

But, due to the pandemic, this year the department store cordoned off the area and asked people not to attend, instead streaming the reveal on Facebook Live so shoppers could watch from home safely.

More than 250,000 viewers watched the livestream, with viewers logging on from the US, Australia and across Europe. 

Fenwick Newcastle store director Kieran McBride said: “Fenwick has created a magical Christmas window display every year here in Newcastle for almost 50 years. This year, it was really important for us to be able to reveal our Christmas window in a safe manner.

“Tonight, we were absolutely delighted to see over a quarter of a million viewers tune in to watch the reveal of our ‘Wind in the Willows Story’ from all four corners of the globe. 

“We’re asking everyone to please continue to follow the latest guidelines and not to make a special trip to see the window while the current guidelines remain in place.

“The window will be in place throughout the festive season and into January, so there is plenty of time for people to see it safely over the coming weeks.”