Exclusive: Fenwick sales rise and losses slashed after weaning itself off ‘discounts drug’

John Edgar, Fenwick

Department store business Fenwick increased sales and cut losses last year as it turned pandemic challenges into opportunities by changing its business model.

Fenwick chief executive John Edgar told Retail Week the retailer was able to “get off the drug of discounts”, focusing instead on full-price sales of brands exclusive to it in the locations where it trades.

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