BHS.com is toasting festive success after sales surged in the all-important golden quarter.
The online ‘start up’, which emerged from the ashes of collapsed department store retailer BHS, said sales increased 43% year on year in the three months to December 31.
It pointed to growth in its three key divisions of lighting, home accessories and women’s sleepwear – up 57%, 43% and 104% respectively.
The fledgling etailer launched in September 2016 in an attempt to “keep the BHS name alive” after the high street chain Sir Philip Green sold for £1 toppled into administration.
BHS.com said sales during the period were spurred by its first advertising campaign. A ‘We’re Back’ poster launched in October, prompting a 34% increase in traffic over a two-week period.
Managing director Kevan Mallinder said: “As a start-up, we are delighted that our sales continue to grow quickly.
“We believe the combination of three things were key to this growth: great new products; making it easier for people to find these on our website; launching our first ad campaign to tell the British public that we’re here.
“Our size continues to be a real strength in this challenging retail market, as we can act very quickly in responding to the changing demands and tastes of our customers.”
Read more: Can BHS.com succeed in a tough market?