All Decathlon articles
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News
Decathlon presents new brand identity as it revises global ambitions
Sportswear giant Decathlon has unveiled its new brand identity to push forward its “ambition to bring innovative and sustainable sport to everyone.”
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Innovation of the Week
Decathlon launches immersive app on Apple Vision Pro
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our team.
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News
Exclusive: Decathlon rolls out buyback service nationwide
Sportswear retailer Decathlon will roll out its buyback service to all its stores in the UK as part of its push for sustainability, Retail Week can reveal.
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Analysis
From source to sale: How retailers are making sense of sustainability
Climate change is accelerating and so are consumer’s environmental concerns. We explore how retailers are stepping up their eco-efforts with investments throughout the supply chain
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News
Decathlon launches UK’s first nationwide sports rental scheme
Decathlon customers will now be able to rent products ranging from bikes and kayaks to stand-up paddle boards and tennis rackets as a part of the new scheme.
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Analysis
Smart gear, pickleball and yoga: Decathlon reveals sports retail’s biggest trends
From sustainability to sports tech and the emergence of non-traditional games like padel, Decathlon predicts the trends that will take centre stage in its sector in 2023’
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Innovation of the Week
Innovation of the Week: How Decathlon is engaging customers with its green goals
Every week, we will bring you new ideas and case studies that link to the trends in our Retail Horizon 2023 report – across society, technology, economy, policy, industry and culture.
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Analysis
Seven ways UK retailers are making real progress on sustainability
With next week’s COP27 putting the climate emergency in the spotlight, Retail Week recognises retailers and brands already driving measurable progress, including eBay, Ikea, Decathlon and Lush
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Data
Decathlon launches rental service to help customers with rising prices
Decathlon has launched a new rental service for customers to help them deal with burgeoning inflation on products such as kayaks and stand-up paddle boards
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Data
Data: The 15 most improved retailers for gender pay equality 2022
Retail Week ranks the top-performing and most improved retailers for gender pay equality this year.
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Gallery
Store gallery: Decathlon unveils ‘unique’ Liverpool city centre flagship
Decathlon has opened a new flagship store in Liverpool as the sports specialist ramps up its high street store network.
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News
Decathlon suspends operations in Russia after calls for boycott
French sporting giant Decathlon has backtracked on its decision to remain open in Russia, citing difficulty around “supply conditions” as the reason behind the move.
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News
Decathlon founders face backlash against Russian growth plans
Decathlon’s French founders have made plans to expand the Russian footprint of its Leroy Merlin DIY chain following other Western retailers’ exits.
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Analysis
Tracker: Retail reacts to Russia’s invasion of Ukraine
Retail Week rounds up the actions being taken by retailers in response to Russia’s invasion of Ukraine. Last updated March 29, 2022.
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News
Decathlon poaches new chief executive from Ikea
Decathlon has named Ikea’s chief digital officer Barbara Martin Coppola as its new chief executive.
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News
Decathlon UK launches first clothing rental collection
Decathlon has partnered with fashion rental platform Hirestreet to launch an initiative that will allow consumers to rent clothing for skiing and hiking.
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Analysis
Serve yourself: Could checkout staff become obsolete?
Self-checkouts have become commonplace across the grocery sector – but as other sectors jump on the bandwagon, could it soon become the status quo?
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Interview
Interview: How Eric Mazillier uses a ‘sports mindset’ to lead Decathlon UK
Sitting in the cafe located within Decathlon’s outlet in Surrey Quays, Eric Mazillier explains that he usually cycles almost 30km a day, but on the morning of our interview he had avoided the trip because it was beginning to rain.
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Retail Navigator Analysis
Decathlon (SWOT)
Decathlon’s global presence in nearly 70 countries worldwide gives the brand a strong reputation for sports expertise as well as the scale to leverage its buying power for lower prices. Its purchase of Bergfreunde will further its reach.
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Retail Navigator Analysis
Decathlon (Overview)
Founded by Michel Leclercq in 1976, Decathlon is a family-owned sports company that believes the best sports products should be accessible to all.