Former Selfridges and Arnotts director David Riddiford has been named chief executive of jeweller Links of London globally and the UK business of Folli Follie.

He succeeds Andrew Marshall, who decided to step down from the role, and will be responsible for “driving the group’s successful international growth strategy”.

Riddiford said: “Both brands have excellent foundations in the UK and worldwide which will enable us to steer through these uncertain economic times with confidence.”

Greek group Folli Follie has more than 700 points of sale in 28 countries.