Supermarket sales decline for first time in two years

Big Four Supermarkets

Grocery sales have declined for the first time since June 2016, according to the latest data from Kantar Worldpanel.

Sales fell 0.5% year on year for the 12 weeks ending 14 July 2019 as they failed to keep pace with a record summer last year, which was boosted by the men’s football World Cup and a prolonged period of good weather.

All the major grocers recorded a sales fall, with Morrisons recording the largest drop of the big four as sales dropped 2.6% during the 12 weeks to 14 July.

Ocado was the standout performer during the period as it increased sales by 11.9% due to customers buying from the online grocer more frequently.

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