Data: Kantar grocery market share

Kantar compiles its monthly snapshot of the UK grocery market by analysing the household grocery purchasing habits of 30,000 British households. The data Kantar collates is based on the value of the items purchased by those consumers. Tesco holds a strong advantage as Britain’s largest grocery retailer, with Sainsbury’s, Asda and Morrisons making up the so-called ‘big four’. However, value players Aldi and Lidl have closed the gap to the established order considerably having grown their respective market shares at a pace following the 2008 financial crisis. The discount duo hope to make further gains in the post-covid-19 recession. 

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Latest Kantar grocery market share data

man shopping in supermarket with phone

Customers turn to ‘visually imperfect’ groceries as inflation hits new record

2022-10-11T10:03:00+01:00By

Customers have turned to buying misshapen fruit and vegetables and supermarket own-label as food inflation hits a new record.

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