Data: Kantar grocery market share

Kantar compiles its monthly snapshot of the UK grocery market by analysing the household grocery purchasing habits of 30,000 British households. The data Kantar collates is based on the value of the items purchased by those consumers. Tesco holds a strong advantage as Britain’s largest grocery retailer, with Sainsbury’s, Asda and Morrisons making up the so-called ‘big four’. However, value players Aldi and Lidl have closed the gap to the established order considerably having grown their respective market shares at a pace following the 2008 financial crisis. The discount duo hope to make further gains in the post-covid-19 recession. 

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Latest Kantar grocery market share data

man shopping in supermarket with phone

Data: Grocery sales fall in October as Kantar predicts big shop is here to stay

2021-11-09T15:53:00+00:00By

Grocery sales slid in the month of October and supermarket visits remained lower than pre-pandemic levels as Kantar predicted that the coronavirus-fuelled big shop is here to stay.

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