Latest Kantar grocery market share data
Grocery inflation eases slightly and own-label lines shine
Grocery price inflation fell marginally in the four weeks to April 16, but remained in double digits for the tenth month consecutively.
Kantar compiles its monthly snapshot of the UK grocery market by analysing the household grocery purchasing habits of 30,000 British households. The data Kantar collates is based on the value of the items purchased by those consumers. Tesco holds a strong advantage as Britain’s largest grocery retailer, with Sainsbury’s, Asda and Morrisons making up the so-called ‘big four’. However, value players Aldi and Lidl have closed the gap to the established order considerably having grown their respective market shares at a pace following the 2008 financial crisis. The discount duo hope to make further gains in the post-covid-19 recession.
Grocery price inflation fell marginally in the four weeks to April 16, but remained in double digits for the tenth month consecutively.
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A quarter of UK customers are struggling with their food bills as grocery inflation soared to its highest level ever recorded.
Customers have turned to buying misshapen fruit and vegetables and supermarket own-label as food inflation hits a new record.
The era of the traditional big four supermarkets has come to an end with Aldi overtaking Morrisons in terms of grocery market share for the first time.
Take-home grocery sales went into reverse in April for the first time since the pandemic began, as rampant food inflation hit its highest level since 2011.
Both Aldi and Lidl’s grocery market share surged in February as spiralling food inflation hit its fastest rate of growth since late 2013.
Grocery sales in January fell as customers returned to pre-pandemic shopping patterns in the face of looming food price inflation.
Grocers enjoyed a bumper festive season despite fears that surging coronavirus cases would dampen the Christmas season, with premium own-label sales breaking records.
Grocery sales slid in the month of October and supermarket visits remained lower than pre-pandemic levels as Kantar predicted that the coronavirus-fuelled big shop is here to stay.
Fuel shortages across the UK saw shoppers order food online as the ongoing supply chain pressures dragged consumer Christmas spending forward.
Grocery sales and average basket sizes both fell over the summer as shoppers showed a return to pre-pandemic behaviours.
Take-home grocery sales and average basket sizes both fell in May as lockdown restrictions eased further and the vaccination roll-out continued.
Discounter Aldi has seen its grocery market share grow for the first time in the last year, as many customers who had been buying food online returned to supermarkets in April.
Grocery sales registered the strongest increase last month since June 2020 as Ocado and Iceland both delivered substantial growth.
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At the beginning of the coronavirus pandemic, when demand for grocery home delivery jumped overnight, many would have predicted that no business in UK food retail was better placed to take advantage than Ocado.
The festive cheer has rolled on into the new year for grocers, with data showing that customers’ record food and drink spending from December continued into January.
Over the last 12 months, momentum has shifted away from Aldi towards Lidl in the battle of the discounters. Retail Week looks at what Lidl has done to close the gap on its rival.
In what has been one of the most unpredictable Christmases ever, retail has still found some reasons to celebrate. Retail Week explores what a Covid Christmas looked like.
UK supermarkets saw record-breaking sales in December, fuelled by coronavirus restrictions that forced non-essential retailers to close stores in the run-up to Christmas.
It’s been a highly unusual year for retail, which has not been without its casualties. As ‘non-essential’ stores emerge from the second lockdown and shoppers swap Christmas parties for working from home and smaller gatherings, which retailers are set to reap the benefits of an unorthodox festive season?