Data: Kantar grocery market share

Kantar compiles its monthly snapshot of the UK grocery market by analysing the household grocery purchasing habits of 30,000 British households. The data Kantar collates is based on the value of the items purchased by those consumers. Tesco holds a strong advantage as Britain’s largest grocery retailer, with Sainsbury’s, Asda and Morrisons making up the so-called ‘big four’. However, value players Aldi and Lidl have closed the gap to the established order considerably having grown their respective market shares at a pace following the 2008 financial crisis. The discount duo hope to make further gains in the post-covid-19 recession. 

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Latest Kantar grocery market share data

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Aldi leapfrogs Morrisons for first time as big four supermarket era ends

2022-09-13T07:34:00+01:00By

The era of the traditional big four supermarkets has come to an end with Aldi overtaking Morrisons in terms of grocery market share for the first time.

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