Data: Nearly two-thirds of shoppers back 1p fashion tax

clothes factory

Over half of shoppers say they would be prepared to pay a penny tax on fashion purchases to bolster the sector’s sustainability credentials.

Just shy of two thirds (61%) of shoppers said they would be willing to pay the 1p tax to fund garment recycling. The government rejected the proposal and 17 other recommendations made by the Environmental Audit Committee, chaired by Mary Creagh MP, last month.

According to exclusive research conducted for Retail Week by Walnut Unlimited across 2,000 shoppers, over half of consumers across all age brackets support the tax.

However, those aged 18-24 were most supportive of the tax, as 65% of customers in that age bracket said they would be willing to pay the levy.

Those who buy clothes most frequently (between fortnightly and weekly) were also most supportive of the scheme, with 77% saying they would support a 1p tax on their purchases.

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