Using data provided by One Click Retail, we investigate the scale of promotional activity by during Black Friday weekend.

Product categories with the biggest discounts

RankThursdayBlack FridayCyber Monday
1 Apparel Apparel Apparel
2 Home Footwear Jewellery
3 Footwear Jewellery Home


One Click Retail gathers on-site information from multiple times every hour, using an advanced network of systems, people and log-ins. For more information, visit