Using data provided by One Click Retail, we investigate the scale of promotional activity by Amazon.co.uk during Black Friday weekend.

Product categories with the biggest discounts

RankThursdayBlack FridayCyber Monday
1 Apparel Apparel Apparel
2 Home Footwear Jewellery
3 Footwear Jewellery Home

Methodology

One Click Retail gathers on-site information from multiple times every hour, using an advanced network of systems, people and log-ins. For more information, visit oneclickretail.com

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