Covent Garden’s retailers and restaurants have joined forces to launch an app that offers visitors a luxury personalised experience.
The app offers users exclusive offers and has been designed to be the first place for people to discover events and offers happening in the region, ranging from food festivals and art exhibitions.
Called The Pass, the app gives users the chance to find out which new brands are opening in the district ahead of anyone else and provides access to store previews.
Beverley Churchill, creative director at Capital & Counties Properties (Capco) Covent Garden, said: “We’ve spent months developing The Pass to give visitors the ultimate ‘insider’ experience of Covent Garden.
“This technology allows us to track customers’ favourite offers, so we can learn how Covent Garden visitors like to shop and dine. Already the best brands across the district are taking part and more are continually joining. Londoners won’t find the carefully curated offers, services and benefits at any of their other London stores.”
Companies that have already signed up include Clinique, Dior, Aveda, Penhaligon’s, Galeria Melissa, Oliver Sweeney, Blo Blow Dry Bar and restaurants including Laduree and Joe Allen.
The app is available on Apple and Android devices and also has a map feature to inform users where each participating store in the district is.
Users are required to register their email to create a personal profile and in order to redeem their chosen offer in-store they need to present a QR code generated by the app.