‘As cost of living climbs, value-for-money battle will make or break retail success’

Illustration in which the bars of a chart are represented by stacks of money and an arrow pointing upwards

With consumers across the board feeling the pinch of rising prices, retailers should remember that value for money need not mean cheap, writes George MacDonald

Other than the credibility crisis engulfing prime minister Boris Johnson, one other troubling news story is dominating headlines: the cost-of-living crisis. 

Inflation is rocketing to such stratospheric heights that companies and consumers alike are reaching for the financial oxygen masks.

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