Superdry is a UK clothing brand and retailer known for its combination of vintage Americana-style with Japanese graphics. Opening its first store in 2004, Superdry was born out of two other brands – Cult Clothing and skate-wear brand Bench. In mid-2019, the group had a physical presence through 248 company-owned outlets, as well as concessions and franchise stores, in 60 countries around the world. It also operates 20 international websites. A transformation plan, focused on “re-energising product” and “evolving the brand”, has been underway since April 2018 and intensified in 2019. Julian Dunkerton, who has returned as chief executive in 2019 following turbulent business performance, has refocused the business around improving its marketing and social media capabilities, as well as developing product and omnichannel fulfilment. Future growth will have more of a bias towards ecommerce and wholesale. Superdry is also driving a digital stores strategy, creating larger-format, tech-based stores.
Fashion retailer Superdry has opened a new asset backed lending (ABL) facility with its lenders as sales for the first quarter slumped due to the ongoing pandemic.
Hedge fund Gatemore Capital has acquired a stake in Superdry and cited confidence in chief executive Julian Dunkerton’s vision for the future of the business.
Since the coronavirus pandemic, socially distanced shopping is a necessity. But how can stores operate safely without impinging on experience?
With both Tesco and Superdry pulling out of international ventures on the same day, Retail Week asks whether UK retail is scaling back its global ambitions.
Fashion brand Superdry has confirmed it has ended its Chinese joint venture with Trendy, following a review of its long-term business strategy in the region.
Advertisement
