Sofology

Sofa specialist Sofology previously traded as CSL, before becoming Sofaworks but was forced to rebrand to Sofology in 2015 after it lost a trademark dispute with rival DFS.

However, Sofology was eventually bought by DFS in a £25m deal in late 2017 and is run by a dedicated management team.

Sofology has adopted a more customer-centric business model in recent years, dropping commissions as a reward for its sales teams. There has been a shift from a hard sell to a more service-driven approach.

The retailer has invested heavily in its technology-driven customer journey and was one of the first furniture retailers to introduce iPads in-store.

It has previously shared plans for “significant investment in technology solutions to improve the customer experience”.

Sofology

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