Shop Direct

Shop Direct, the UK’s largest home shopping business, is investing in personalisation, mobile and customer experience. Under the direction of chief executive Alex Baldock, Shop Direct is transforming from a catalogue business into a world-class digital leader.

Shop Direct

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Analysis: Can retailers survive the rise of direct to consumer?


Brands are increasingly cutting out the retail middlemen and selling direct to the consumer. How can retailers survive this growing retail phenomenon?

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