Fashion retailer Oasis has changed its international offer and is now focusing on online-only in many of its overseas markets. In the UK the retailer is developing its multichannel offer with in-store technology and social media.

Oasis crop

Think differently

Loyalty chatbot

Analysis: Are chatbots the key to customer service?


As investment in artificial intelligence continues to gain momentum, will chatbots become central to retail customer service or a misstep reflective of an over-reliance on technology?

More on Oasis