Monsoon is a womenswear and kidswear retailer which operates the Monsoon and Accessorize brands. Monsoon was founded by current chairman Peter Simon in 1973, with the first Accessorize store opening in 1984. The two have a highly distinctive brand image with bright colours, vivid prints and natural materials reflecting the retailer’s original Indian and Far Eastern sourcing. In 2019 the retailer turned to a CVA in order to reduce its store portfolio and rents. From 2016, Monsoon has been decoupling the stores in order to focus on individual brand images, with the coupled stores revealed as some of the worst performers in the CVA. The retailer operates around 250 stores as well as concessions in department store Debenhams. Its online business is relatively successful, offering swimwear and bridalwear all year round. While Monsoon Accessorize does operate a number of international stores, with particular strength in Dubai, it has been shuttering stores in “unprofitable” markets recently.