Fashion giant H&M will team up with Isabel Marant for its latest designer collaboration which launches in store in autumn.
The collection will feature clothing and accessories for women and teenagers and will also include the designer’s first ever menswear range.
The Isabel Marant range will launch on November 14 in around 250 H&M stores worldwide as well as its website.
Marant said: “I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy.
“The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality.”
H&M creative advisor Margareta van den Bosch said: “We are excited to have Isabel Marant as a guest designer at H&M. She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure the H&M customers will be enthusiastic about this collection.”