Google

Google is one of the world’s largest technology companies and operates many of the most popular computing services, including its eponymous search engine, video-sharing platform YouTube and the smartphone operating system Android. The main revenue driver for the Silicon Valley giant is its advertising business, Google Ads, which consists of advertisements within its own services and from its AdSense programme, which enables non-Google websites to incorporate ads in their own platforms. Google also operates its developer-centric Google Cloud suite, a similar offering to that of Amazon Web Services, and the widely popular enterprise software platform G Suite, a competitor to Office 365. To top it off, Google also develops hardware ranges, from Pixel smartphones to Google Home smart speakers – both of which heavily utilise its voice-powered Google Assistant.

Latest news and insight on Google from Retail-Week.com

Opinion
‘A huge change is coming to online retail – are you ready for it?’
2022-05-12T05:30:00+01:00By James Hammersley
An update to Google Analytics is likely to transform how business performance is reported and how retailers resources are allocated, cautions Good Growth co-founder and chief executive James Hammersley
Opinion
‘Regulation of online giants is one of the most important policy challenges of our time’
2021-09-28T05:30:00+01:00By Michael Jary
Regulation is not about constraining tech innovation, but sharing it more widely and increasing competition, says Michael Jary, senior adviser at OC&C Strategy Consultants.
Analysis
In pictures: Why Glossier, Google and more are going from clicks to bricks post-pandemic
2021-06-28T06:00:00+01:00By Caoimhe Gordon
As restrictions begin to ease, the post-pandemic world of retail is welcoming online players into bricks-and-mortar stores.

More on Google

Opinion

‘Consumers now expect retail entirely on their terms’

2021-05-13T05:30:00+01:00By Suzy Ross

As consumers’ habits, preferences and behaviour change radically and rapidly, most retailers understand that they are facing a revolution. But it’s far from the first.

Retail Voice

Watch: How a year of change impacted UK consumer trends

2020-12-17T06:00:00+00:00Paid for post by Google

In a year like no other, Google Trends data provides a revealing snapshot of the changes we’ve experienced in the way we live, work, play and shop. Watch these shifts in consumer behaviour unfold in this two-minute video.

Three trends on how, what and where consumers will shop this Christmas
2020-12-10T07:00:00+00:00By Gemma Goldfingle
Always do what you’ve always done? Expect to see what you’ve always seen from your marketing
2020-12-09T06:00:00+00:00Paid for post by Google
Watch: Don’t let pandemic divert digital transformation, warns Halfords IT director
2020-11-30T05:00:00+00:00Promotional research for Rackspace Technology
Six marketing trends that will make you rethink your Christmas strategy
2020-11-25T06:00:00+00:00Paid for post by Google

How UK consumers are shopping differently for Christmas this year
2020-11-20T06:00:00+00:00Paid for post by Google
Made opens shoppable virtual showroom as it blends digital and physical
2020-10-23T05:30:00+01:00By George MacDonald
Google and Pinterest up the ante to drive festive sales online
2020-10-01T06:37:00+01:00By Grace Bowden
‘Walmart’s TikTok interest is $30bn worth of evidence that retail has changed forever’
2020-08-28T14:25:00+01:00By George MacDonald

All Google content from Retail-Week.com