Google is one of the world’s largest technology companies and operates many of the most popular computing services, including its eponymous search engine, video-sharing platform YouTube and the smartphone operating system Android. The main revenue driver for the Silicon Valley giant is its advertising business, Google Ads, which consists of advertisements within its own services and from its AdSense programme, which enables non-Google websites to incorporate ads in their own platforms. Google also operates its developer-centric Google Cloud suite, a similar offering to that of Amazon Web Services, and the widely popular enterprise software platform G Suite, a competitor to Office 365. To top it off, Google also develops hardware ranges, from Pixel smartphones to Google Home smart speakers – both of which heavily utilise its voice-powered Google Assistant.
Missguided has topped a list of the 10 retailers maximising their reach across digital channels, a new Retail Week report reveals.
Retail tech start-up NearSt has raised £2m in seed funding from a number of investors, as the Google-backed business looks to drive more footfall to bricks-and-mortar stores.
Google has acquired a tech start-up that helps local retailers share product inventory online to help consumers discover smaller, local stores on a much bigger scale.
Walmart has appointed a former Google and Amazon executive to “a new elevated chief technology officer and chief development officer role”.
Google has launched a new online tool aimed at helping retailers improve their customer experience across channels.
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