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‘Consumers now expect retail entirely on their terms’
As consumers’ habits, preferences and behaviour change radically and rapidly, most retailers understand that they are facing a revolution. But it’s far from the first.
Watch: How a year of change impacted UK consumer trends
In a year like no other, Google Trends data provides a revealing snapshot of the changes we’ve experienced in the way we live, work, play and shop. Watch these shifts in consumer behaviour unfold in this two-minute video.
Three trends on how, what and where consumers will shop this Christmas
Always do what you’ve always done? Expect to see what you’ve always seen from your marketing
Watch: Don’t let pandemic divert digital transformation, warns Halfords IT director
Six marketing trends that will make you rethink your Christmas strategy