One of the UK’s big four grocers, Sainsbury’s is working on its multichannel proposition, customer facing and in-store technologies, following its £1.4bn takeover of Home Retail Group.
From Edgar the Excitable Dragon to Kevin the Carrot’s musical extravaganza, two advertising agency bosses give their verdicts on who has won retail’s Christmas ad battle.
2019-11-12T10:37:00+00:00By Hugh Radojev
The grocery market saw growth slow over the last 12 weeks, as supermarkets across the UK began to gear up for the festive period.
2019-11-12T00:01:00+00:00By Hugh Radojev
Sainsbury’s festive advert for this year builds on the grocer’s 150th anniversary and a tongue-in-cheek origin story for the creation of St Nicholas.