While much of the attention today has been on food giants Sainsbury’s and Tesco, there has been an update too from home specialist Dunelm.
While much of the attention today has been on food giants Sainsbury’s and Tesco, there has been an update too from homewares specialist Dunelm.
Dunelm had a volatile first quarter as hot weather put off shoppers from visiting its stores and like-for-likes slid 5.3%.
There’s little doubt though that the retailer is well run and appeals to consumers, enabling it now to claim top spot in the £11bn homewares market.
However, although Dunelm edged John Lewis out of the number one position in homewares, that impressive and much commented upon achievement doesn’t quite tell the entire story – as some seem to think.
Put homewares in with the wider home category, which includes lines such as furniture and floorcoverings, and it falls to position four in a market worth £22bn according to Verdict.
Dunelm has performed consistently strongly and looks as if it should continue to grow. Competitors can’t afford to overlook its growing power.
But equally it has some distance to go to close ground on rivals in the bigger market, which Dunelm plays in as well as in homewares specifically.