Comet has signed its first big TV sponsorship deal with ITV quiz show Who Wants To Be A Millionaire.
The electricals retailer will start its sponsorship on September 1 for two months and the idents will feature Comet store staff being quizzed on product and service questions in store.
Its strapline will be “Whatever the question – Comet, Sponsors of Who Wants To Be A Millionaire?”
Comet head of marketing Bill Moir said: “We’re delighted to be partnering with such a high profile and popular TV show. Our established colleague training is one of the most advanced in the market, which sets us apart from other retailers. The sponsorship is the perfect platform for us to demonstrate our staff’s expert knowledge to our customers.”