The Co-operative Group has today launched a digital TV channel to showcase its ethical projects.

The is an online site containing videos and TV programmes. It is part of, which is created by ethical publishing company Hands Up Media.

Co-op director of marketing Patrick Allen said: “The amount of interest in The Co-operative since we launched the brand campaign in February has been unprecedented and this initiative is a further demonstration of our leadership position on ethical issues. It will contribute enormously to our increasingly active outreach programme enabling those who want to know more to access a host of information.

“The will show our community activity and highlight issues such as fair trade. This will be a great resource that I think will be particularly attractive to schools and colleges that wish to study co-operation as part of the curriculum.”

The channel can be accessed at