Clintons is organising choirs to sing songs to competition winners’ loved ones as part of its personalised Valentine’s Day campaign.

Clintons hopes to get hearts racing with its ‘Sing it with love’ campaign driven through a Facebook competition encouraging customers to dedicate a verse from 10 Clintons cards to a special someone.

The retailer will then pick winners from the submissions and send a choir to sing a personalised song to eight people’s loved ones in the lead up to February 14.

The campaign builds on its personalised offering as it is the first year customers can personalise Valentine’s cards on the Clintons website.

Five Clintons stores will also install a house choir on the day to croon to customers who have left their card buying to the last minute.

Clintons marketing director Tim Fairs said: “We understand at this time of year people are looking for inspiration, and customers come to Clintons because they know they are getting the quality of message that matches the sentiment they want to convey.

“This campaign not only creates genuine engagement with our audiences through a number of channels but also puts the sentiment back at the heart of season.”

Valentine’s products in store will also be on offer, including a Me to You Bear at half price, originally £50, and if customers spend over £5 in store they receive a Valentine’s bear for £4.99.