Clarks has launched kids footwear on online giant Amazon’s UK site.

To retain its focus on shoe fitting, ClarksAmazon Shop will feature the footwear specialist’s size guide calculator to allow parents to enter their child’s foot measurements to determine the best size. It will also sell its famous children’s foot measuring gauges.

The retailer said the move onto the Amazon site was in response to “increasing demand from busy parents shopping for children’s products online”.

Clarks UK and Ireland managing director Chris Jewell said: “Clarks has been committed to delivering the very best fitting shoes to children for over 170 years, so we are excited about the opportunity to expand our expertise to a wider audience. 

“Amazon has a huge customer base of parents that we hope will welcome the ability to streamline their shopping by purchasing our children’s range through Amazon.”

Amazon director of EU seller services Ian Clarkson said: “Being able to buy a wide range of footwear for the entire family from such a renowned and respected brand is a real positive for Amazon customers.

“More and more British businesses of all sizes are making their products available through Amazon Marketplace, providing even greater selection for Amazon customers.”