Theo Paphitis’s Chancerealm is to rebadge its Ryman chain following a successful pilot at stores in Crewe, Carlisle and Birkenhead.

As well as the existing Ryman stores, Chancerealm’s other stationery chains Stationery Box and Partners will also be converted to the Ryman Stationery logo. Design consultancy Stocks Taylor Benson was retained to carry out the work, which it completed in about eight weeks.

The trial followed Chancerealm’s acquisition of Stationery Box from receivers in September. The initial pilot was carried out in Crewe, where Chancerealm is based, and the rebadging will be carried out at every store during the next 12 months.