Phone handsets and services retailer allows supplier to show its movie
Carphone Warehouse has added another partner to its Shop-in-Shop programme, with the announcement that Motorola will create branded retail areas within a number of selected Carphone Warehouse stores. The retailer has already entered into similar agreements with Nokia and Sony Ericsson.

The programme, which will launch on April 1, includes 10 sites, all manned by Motorola experts with knowledge of the handsets on offer. Two sites in London and two in Manchester have been confirmed so far.

Carphone Warehouse UK managing director of retail Jonathan Hook said: 'This programme offers a fantastic opportunity for Motorola to bring to life its product range via our high street presence, and provide a brand experience to customers at our stores.'