Card Factory has signed for units in Portsmouth and Winchester in Hampshire, Truro and Redruth in Cornwall, and Plympton and Teignmouth in Devon.
The signings add around 14,000 sq ft (1,300 sq m) of space. The largest of new additions is Portsmouth, where the retailer has taken a 3,400 sq ft (315 sq m) unit.
In December last year Card Factory bought 76 of stores made available when competitor Celebrations fell into administration.
On all the deals, signed with various landlords, Card Factory was represented by London-based agency Jones Lang La Salle.