Campaign of the week: Waitrose, The young Heston Blumenthal

The introduction of young Heston lends a focus to the hot cross bun product

Waitrose’s partnership with Heston Blumenthal has helped elevate the retailer beyond the common grocery shop, prompting customers to associate the grocer with experimental and unusual food.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Sign up for a month FREE trial

Subscribe now