Campaign of the week: Sainsbury’s, No Need To Shop Around For Great Deals

By 2012-09-21T07:00:00

The ad is more sophisticated than the ‘our basket is cheaper than yours’ ploy

In the ferociously competitive grocery market, price has rarely been more important. Sainsbury’s aims to push its successful Brand Match pledge further with a £2m awareness campaign, and has taken aim at Asda and Tesco.

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