Dunelm, a rare advertiser, is piloting a move away from price-led TV advertising that, if successful, will become its first nationwide campaign. But will this step change be a hit with shoppers?
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.