This week we were very pleased to announce a deal with Charles Clinkard, one of the largest independent footwear retailers in the UK.

BT Expedite and Charles Clinkard, a fitting pair

This week we were very pleased to announce a deal with Charles Clinkard, one of the largest independent footwear retailers in the UK. Charles Clinkard had been looking hard for ways of integrating its on and offline activities; current systems needed a lot of manual processing for functions such as click and reserve. But after its research of the retail technology market place the company chose BT Expedite so I’m grateful to it and our people who worked so hard to show what we could do.

Video:BT Expedite and Charles Clinkard, a fitting pair

We’ll be installing Connected Retailer multichannel system for Charles Clinkard, including Mercatus central merchandising, Store 6 point-of-sale, integrated store and Customer Relationship Management (CRM).

Retail integration projects like this can be very complex, and Charles Clinkard wanted to be certain that the installation project could take place without business interruption.  We’ve got quite a bit of experience of carrying out these projects now and we were able to show what we’d done for other retailers in similar circumstances.  It also wanted to ensure that anything we put in would be future proof, constant expenditure on systems and a small IT team meant that ‘keeping ahead’ was vital. We showed how we continually invest in our technology to keep it ahead of the game.

These projects are fascinating. Clients can go into them with some trepidation and they’re right to do so but there’s plenty out there now that have hit the new wave of combined on and offline retailing, and we’ve been pleased to help them along the way. We’re looking forward to making Charles Clinkard into another text-book case study – we’re a great fit for it, and it should know!