Brintons ventures into retailing proper

Classy carpet manufacturer Brintons has ventured into retailing proper with its first standalone shop, branded William Brinton. The 3,000 sq ft (280 sq m) outlet in Kingston upon Thames gives customers the chance to order bespoke carpets and rugs for the first time. Corporate development director Sara Hadlow said initial footfall levels had been promising and customers responded positively to the design-led approach. 'There is now an established trend among UK consumers to spend a high proportion of their income on their homes, but until now, flooring has not captured this potential,' Hadlow added.