Retail news round-up September 20, 2013: TK Maxx launches first cross platform ad campaign and Littlewoods unveils its £3m autumn campaign starring Myleene Klass and Mark Wright.
TK Maxx launches first cross platform ad campaign
TK Maxx has launched its first ever cross-platform ad campaign designed to increase the number of visits to its stores by occasional shoppers.
The new ad campaign, which will run across both desktops and tablets, will contain a Google map locating all TK Maxx stores in the user’s proximity overlayed on videos showcasing the brand’s fashion ranges. Agency Exponential is executing the campaign.
Littlewoods unveils £3m autumn/winter campaign
Littlewoods has unveiled a £3m autumn/winter 2013 campaign with an ad featuring celebrity Myleene Klass and TOWIE star Mark Wright.
The ad campaign, which will be tested on mobile ad platform Adfonics, will feature direct response TV marketing alongside media and social advertising and will be launched in 30”, 40” and a 10” version format